The 9 best content moderation tools on the market


Content moderation tools are vital in fostering healthy community interactions and protecting your brand’s reputation. But, manually reviewing hundreds of comments, posts, and images can get overwhelming fast.

Content moderation tools simplify this process by offloading some (or all) of the work to technology or moderation professionals.

This CommentGuard guide will provide an in-depth understanding of content moderation tools. It will explore their importance and how they work—and give you nine suggestions for the best moderation tools out there.

What are content moderation tools?

Content moderation tools are used to review, filter, remove, and monitor user-generated content. That could be comments on posts or ads, tagged images, video and audio files, messages, reviews—any content created by users connected to your brand.

There are a few different ways these tools can work.

Some will screen and filter comments before posting so that anything offensive or inappropriate is never made public. Others monitor your content afterward and search for inappropriate words, phrases, and images that could damage a brand’s image.

Advanced content moderation tools like CommentGuard use AI to “understand” context and tone, helping them determine if a comment should be removed or flagged for manual review.

Why are content moderation tools important?

Maintains a safe online community

Content moderation tools are essential in maintaining a safe and healthy user environment. 

They help filter out spam comments and messages, allowing you to focus your energy on responding to real people. These tools ensure that your platform is free from offensive or abusive content. 

Helps you understand your users

Managing incoming user-generated content—like messages and comments—is crucial. 

This valuable content offers insights into user responses, facilitating a better understanding of their needs. By analyzing this content, businesses can align their offerings with customer interests and cultivate a thriving community.

Protects your brand’s reputation

Content moderation tools ensure user-generated content submitted on your platform adheres to your standards and community guidelines. By eliminating content that may expose your brand to security risks or legal issues, these tools help protect your reputation. 

Criteria to consider when choosing a content moderation tool

Efficiency and speed

The tool should be able to quickly and accurately identify and filter out inappropriate or harmful content. This not only ensures a safe and positive user experience but also reduces the workload of human moderators.

AI and machine learning capabilities

These technologies can help optimize the content moderation process by automatically analyzing and classifying potentially harmful content. This increases the speed and effectiveness of the overall moderation procedure. 

User interface and reporting

The tool should be user-friendly and easy to navigate, allowing moderators to manage all messages with easy routing efficiently, saved replies, and friendly chatbots.  A good content moderation tool will also provide detailed help articles with everything you need to know to set up content moderation for the specified platform.

Flexible moderation

The tool should handle whatever types of content are associated with your brand, including text, images, videos, and audio. It should also be able to moderate content across different platforms and languages. 

9 best content moderation tools

Are you in a rush? Here’s a quick overview of the tools we’ll be covering:

  1. CommentGuard
  2. Hive Moderation
  3. Respondology
  4. Netino
  5. Sightengine
  6. ModerateContent
  7. Besedo
  8. Community Sift
  9. BrandBastion

Now, let’s dive into the list.

1. CommentGuard

CommentGuard is a moderation tool that automatically filters and hides unwanted comments on Facebook and Instagram posts and ads. It helps save time, protect your brand, and increase conversions by providing a positive user experience. 

What sets CommentGuard apart from similar tools is its AI-based language filtering technology, which scans and detects offensive or inappropriate content more accurately than rule-based tools.

It also offers advanced moderation options such as keyword and user banning, multi-lingual support, auto-replies, and bulk actions to simplify moderation and community management.

Relevant features

  • Content Moderation: CommentGuard utilizes the AI’s potential to eliminate spam, toxic language, images, and URLs, all while keeping regular comments unaltered.
  • AI Replies: Automate responses to frequently asked questions and easily manage customer service cases with intelligent automated replies.
  • Bulk actions:  Manage thousands of comments easily through automated bulk actions such as delete, approve, and ban.
  • Collaboration: Make moderation simpler by creating teams and setting roles to ensure seamless collaboration across all channels.
  • User Banning: Prevent spam from reaching your platform through user-level banning that automatically blocks comments from banned users in real time.
  • Multi-lingual Support: Reach audiences globally with support for English, Arabic, French, German, Japanese, Korean, Hindi, Italian, Portuguese, Russian, Spanish, and Chinese.

Pricing

CommentGuard offers different pricing plans starting from $29 per month. 

All plans include unlimited pages and users, and the number of monthly comments varies depending on the plan. There is also a free 7-day trial available with no credit card required.

2. Hive Moderation

Hive offers automated content moderation solutions with human-level accuracy, processing various media types and providing real-time tagged metadata. 

Hive’s AI-generated content detection models are designed to identify AI-generated content, making them a comprehensive solution for online content moderation.

Relevant features

  • Automated content moderation with human-level accuracy: It automates the moderation of various media content (images, videos, text) with accuracy comparable to humans. 
  • Unified API for handling all content types: It provides a single API that can handle different content types, making integration more straightforward for users. 
  • 50+ metadata classes for customization: It offers a wide range of metadata classes for customizing the content moderation process according to specific requirements. 
  • AI-generated content detection: It detects content generated by AI systems by leveraging machine learning models.

Pricing

Contact sales for a quote.

Pros & cons

Pros

  • Custom solutions using manual moderation and models.
  • Wide selection of options for different data challenges.
  • User-friendly interface with video and screen captures.

Cons

  • Some languages are not detected, affecting flag frame accuracy.
  • API integration may slow down with large-scale data consumption.
  • Does not support live results tracking.

3. Respondology 

Respondology’s The Mod is designed to manage and customize moderation across all social media platforms. 

It offers plug-and-play functionality, allowing users to immediately start moderating with preinstalled and continually updated keyword and emoji filtering.

Relevant features

  • Immediate moderation with customizable keyword and emoji filtering: It provides instant moderation by filtering out spam, bots, and inappropriate comments using customizable keywords and emojis.
  • Customizable keyword addition: It allows brands to add keywords to match their unique moderation needs.
  • Real-time data visibility: Brands can see real-time comments in their social media stream and identify hidden comments and their reasons.
  • Moderation reports: It provides reports to track trends in comment volumes, hide rates, and percentages hidden by humans across different platforms.

Pricing

Respondology’s pricing is not publicly available on their website. You’ll have to request a quote.

Pros & cons

Pros

  • Efficient engagement
  • Intelligent filtering
  • Automation and templates

Cons

  • Limited analytics
  • Pricing structure is not transparent

4. Netino 

Netino uses technology and human moderation to help brands manage their comments in real-time. The company offers flexible moderation services tailored to your needs.

Relevant features

  • Omnichannel moderation: Can be present on all your owned brand pages and moderates all types of content—text, images, videos, and more. 
  • Crisis management: It monitors and analyzes weak signals, allowing for the real-time detection and monitoring of potential crises across various social media platforms. 
  • Initial automatic moderation: It utilizes artificial intelligence to moderate and prioritize content automatically. 
  • Human verification 24/7: After the initial automatic moderation, human moderators verify and review the content to ensure its compliance with quality standards. 

Pricing

Contact sales for a quote.

Pros & cons

Pros

  • Omnichannel moderation across various content types
  • Real-time crisis management and monitoring
  • Customized solution combining human moderation and AI

Cons

  • Narrow customization options

5. Sightengine 

The Sightengine is a powerful tool that automatically detects and filters unwanted content in photos, videos, and live streams. It offers a wide range of moderation checks, including nudity, violence, substances, offensive signs, and more.

Relevant features

  • Image, Video, and Text Moderation: This feature detects and filters unwanted images, videos, and texts like those containing nudity, violence, offensive signs, weapons, drugs, and more.
  • Image and Video Anonymization: With this feature, you can remove personal information from images and videos to protect privacy and comply with data protection regulations.
  • Fraud Detection: This feature helps identify and block scammers and fraudulent users, protecting your platform and users from potential harm.
  • Audio Profanity Detection: It determines if a video contains spoken profanity or insults, allowing you to moderate audio content effectively.

Pricing

Sightengine offers different plans, starting from a free plan with limited monthly operations and gradually increasing features. With different pricing plans and usage limits as you move up to higher-priced plans. 

They also offer custom pricing for enterprise clients with additional features and dedicated support.

Pros & cons

Pros

  • Easy to use and navigate
  • Offers real-time moderation solutions
  • Comprehensive content detection

Cons

  • Billed on a per-request basis
  • Limited features and usage limits in the free plan

6. Besedo 

Besedo offers a complete content moderation solution that combines AI and human expertise to create a safe and positive online environment. 

The platform utilizes advanced AI capabilities to detect and remove harmful or inappropriate content while protecting user data and ensuring compliance with platform rules. 

Relevant features

  • Customizable content filters: Filters that can be customized to control the types of content displayed or shared.
  • Profanity filters: Filters that block or censor offensive language or inappropriate content.
  • Nudity and NSFW detection: Tools that identify and flag explicit or inappropriate content.
  • Detect abusive behavior: Identifying and flagging abusive or harassing content or user behavior.
  • Detect bot and spam accounts: Tools to identify and block automated bot or spam accounts.

Pricing

Contact sales for a quote.

Pros & cons

Pros

  • Combines AI and human expertise
  • Allows personalization
  • Accurate real-time capabilities

Cons

  • Limited support for the platform

7. Community Sift

Community Sift combines the power of AI with human expertise to classify, filter, and escalate user-generated content.  It protects online communities from harmful content like bullying, harassment, and hate speech. 

Relevant features

  • AI Plus Technology: It classifies and moderates various content types, like usernames, text, images, and videos.
  • Non-standard language detection: It monitors and identifies non-standard language used by bad actors and emerging language around cultural events. 

Pricing

Contact sales for a quote.

Pros & cons

Pros

  • Provides personalization, rewards, and gamification features
  • Can be integrated with social media platforms like LinkedIn, Facebook, and Twitter
  • Provides data import/export capabilities, custom reports, and analytics
  • Offers 24/7 support and chat support

Cons

  • Some moderate risks related to compliance, security & privacy, and integration
  • Migration risk is also present

8. BrandBastion

BrandBastion offers managed services and a platform for better conversation management on social media. With a combination of advanced AI and human content specialists, they help safeguard brands, respond to customer inquiries, and analyze sentiment and insights. 

Relevant features

  • Automated Moderation: Automate comment moderation for spam, harmful, offensive, and against-brand comments.
  • Community Management: It finds which comments need a reply and suggests ready-to-use responses with AI.
  • Customizable Inbox: It uses shortcuts to hide/archive, bulk assign/review/tag messages to improve response time.
  • Intent Recognition: Efficiently engage with your audience’s conversations with AI-generated replies and custom voice prompts.

Pricing

Contact sales for a quote.

Pros & cons

Pros

  • AI-powered platform for social media comment management
  • Analyzes sentiment, detects spam and hate speech

Cons

  • More functions could be added
  • Some users may find the pricing relatively high compared to other tools
  • Limited customization options

Conclusion

Content moderation tools are essential for maintaining online platform integrity and safety. 

These tools above can boost your efficiency through AI moderation, automated workflows, and professional moderation support. Think about what you’re looking for in a content moderation tool and pick the best fits your needs.

Looking for fully automated, AI-powered content moderation for Facebook and Instagram? 

At CommentGuard, we offer businesses an efficient platform for managing their social media comments. Our advanced AI algorithm detects unwanted content and hides it automatically, freeing up time for you to focus on more important tasks.

Get started with a risk-free 7-day free trial.