7 Facebook automation tools to consider in 2024


In the current digital landscape, machine learning, and AI have amazingly simplified many marketing tasks for businesses on social media. Ranked as one of the best social media platforms for businesses, with over 2.95 billion active users, Facebook is a great stage to showcase your value. 

Facebook automation tools can be an amazing sidekick to help you master your Facebook marketing—but which tool do you choose?

To help you answer that question, we’ve curated a list of our top Facebook automation tools for boosting your marketing strategy. From moderation tools like CommentGuard to chatbot tools like Tidio, there’s something here for everyone.

Ready? Let’s dive in!

What are Facebook automation tools?

Facebook automation tools help you complete a variety of activities relevant to managing your Facebook profile—without having to do them manually. 

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In other words, they streamline a range of tasks that help you build better engagement, such as:

  • Scheduling posts
  • Monitoring tags and conversations
  • Responding to comments and messages
  • Moderating harmful comments and posts
  • Managing lead generation and conversions

By automating these routine tasks, you’re able to free up valuable time and resources for more important tasks—things like optimizing your content or developing new campaigns.

Why are Facebook automation tools important? 

Now that we know what Facebook automation tools are, let’s go over a few of the reasons why they’re so valuable:

  • Efficiency: By automating repetitive tasks you free up more time for you and your team to focus on more crucial parts of your business like creating high-quality content and strategizing better products. 
  • Consistency: When you schedule your content and automate responses to comments, you’ll be able to establish a consistent online presence which helps build trust with your audience. 
  • Optimization: Facebook automation tools can often analyze your audience data and provide insights to enhance your marketing efforts and drive better results. 
  • Cost-effectiveness: Streamlining your strenuous Facebook tasks and reducing manual labor allows you to increase productivity the productivity of your team and reduce your marketing costs. 
  • Competitive edge: You can stay ahead of your competition by leveraging Facebook automation. This is because it helps identify which of your content works best in the ever-changing social media landscape. 

Criteria to consider when choosing a Facebook automation tool

Not all Facebook automation tools are created equally, so the best one for you will depend on your needs and goals. For instance, some can give you tips on the best times to post based on audience behavioral data, and others can even show you which of your posts are the most popular. 

So, here are some general criteria you can consider before making your decision. 

  • Product features: Facebook automation tools can come with a variety of features. What do you want the tool to help you with? How does it compare with the tools your competitors are using? Will it work well with your workflow? 
  • Technical support: If you have any issues with the Facebook automation tool you choose, you should be able to get the help you need to resolve them. Customer support should be quick to respond, reliable, and available during business hours. 
  • Pricing: When it comes to choosing an automation tool, the pricing will depend on several factors such as premium features, server type, and overall capacity.
  • Integration: It’s best to choose a tool that can integrate seamlessly with tools you already use in your marketing tech stack. This way, you can better optimize your productivity. 
  • Scalability: As your business grows, you may want a tool that can grow with it. The scalability of the tool you choose determines how much you can accomplish before you outgrow it and you need to find a new solution.

7 Best Facebook automation tools

Now that you have a basic foundation of how to make your decision, let’s take a look at our top selection of Facebook automation tools.

 If you’re in a rush, here’s a quick overview:

  1. CommentGuard: For automating content moderation
  2. NapoleonCat: For streamlining customer care
  3. Tailwind: For creating unique posts
  4. Tidio: For Facebook Messenger automation
  5. Quuu: For curating your content
  6. Zapier: For streamlining your workflow
  7. CoSchedule: For scheduling your Facebook posts

1. CommentGuard

CommentGuard is an AI-powered moderation tool for Facebook (and Instagram).

It allows you to set up filters for harmful comments and automatically remove them from posts, stories, ads, and reels. Unlike other moderation tools like Moderation Assist, CommentGuard uses machine learning to understand the context of the comment and determine if it is offensive or not.

Features like manual review, detailed reports, and automatic replies give moderation teams and marketers all the tools they need to foster vibrant online communities. 

Key features

  • AI-powered automation: CommentGuard leverages the power of AI to filter harmful language, images, and URLs in your Facebook comments while leaving regular comments alone. All the toxic comments are hidden and not deleted in case you want to reverse the action.  
  • Bulk actions: If you manage multiple Facebook pages and ads, you can consolidate all your comments into a single dashboard. Bulk actions help you go through your comments much faster and effectively optimize your workflow.
  • Ban users: To better protect your accounts, you can ban specific troll accounts and repeat offenders from commenting on your Facebook posts. 
  • Auto-replies and saved replies: To save time and promote engagement, you can let AI generate comment responses for you based on relevant keywords. You’ll also have the option to insert saved replies to repetitive comments. 

Pricing

CommentGuard’s pricing starts at $29/month for 5,000 filtered comments monthly. It includes a 7-day free trial to help you get started.

Beyond that, you can build a customized plan based on the number of comments you need to filter. All plans feature unlimited pages and users, so scaling up is simple.

Pros and cons

Pros

  • Easily filter comments by date, type, and status
  • Auto-reply to comments
  • Hide, unhide, delete, and like comments in bulk
  • Translate comments with Google Translate integration

Cons

  • Language-based filters only support 12 languages

2. NapoleonCat

NapoleonCat is a social media management solution that helps you engage and support your customers on Facebook. 

Key features

  • Scheduling and publishing: When you’re unavailable or have a busy posting schedule, the tool takes care of publishing your posts when your audience is most active.   
  • Analytics and reporting: You’ll be able to automatically collect relevant insights into the performance of your Facebook marketing strategy. So, you’ll know which of your posts are working and which aren’t. 
  • Notifications: You can set up notifications for your team members or clients about new posts or specific user engagements via email. 
  • Facebook ads moderation: NapoleonCat helps you automate your Facebook ad moderation so that you can avoid accumulating spam and hate comments on your promoted posts. 

Pricing

NapoleonCat offers three paid plans—Standard ($27/month), Pro ($62/month), and Custom (custom).

Standard only supports one user, so teams will need to skip it. You can test out all of NapoleonCat’s features with a 14-day free trial. 

Pros and cons

Pros

  • Easy to set up
  • Great for collaborative teams
  • Automatic report delivery
  • Reliable customer service

Cons

  • Ability to monitor conversations is not included in the basic plan

3. Tailwind

Tailwind is a tool that helps you personalize your marketing on Facebook. It takes note of your business type, audience, and relevant trends to make sure you create campaigns that generate the best return on investment for you. 

Key features

  • Post ideas: When you need inspiration, Tailwind gives you post ideas based on real-world examples. 
  • Ghostwriter: This feature helps you create engaging captions and Facebook posts when you’re struggling to find the right words for your content. 
  • Tailwind Create: Tailwind has a design feature that helps you create attractive social posts with personalized designs. When you add a photo, you’ll have access to your brand colors, fonts, and logo so that you can tailor your posts to fit your branding. 
  • Automated publishing: The tool takes care of publishing your content when you’re not available. Even more, it will help you nurture the leads you receive from your content by following up with automated email sequences. 

Pricing

Tailwind offers three paid plans—Pro ($12.99/month), Advanced ($19.99/month), and Max ($39.99/month).

There is also a free forever plan that allows you to manage one Facebook page and get access to basic features.

Pros and cons

Pros

  • User-friendly scheduling tools
  • Post when your audience is most active
  • Automatically nurtures leads from Facebook posts
  • Design features to personalize posts

Cons

  • The UI can be overwhelming

4. Tidio

Tidio is an all-in-one customer support suite that helps you engage with your customers through live chat and social media. 

Key features

  • Facebook Messenger integration: Tidio allows you to add a Facebook Messenger integration to your business website so your customers can instantly reach you. 
  • Live chat: If you prefer to use Tidio’s live chat app, you’ll be able to connect it to your Facebook for better lead generation and building a larger audience for your content. 
  • Chatbot analytics: You’ll get analytics on how well you’re engaging and responding to your customers on Messenger.
  • Lyro: Lyro (Tidio’s AI model) is used to create automated response bots that can help you provide better customer service by giving your customers the answers they need quickly.

Pricing

Tidio’s pricing is pretty complex.

There are three main plans—Starter ($29/month), Communicator ($25/month), and Chatbots ($29/month). These offer different combinations of conversation credits and chatbot triggers.

Tidio+ ($394/month) is their highest-tier plan and comes with unlimited conversations, chatbot triggers, and customer support. Lyro ($39+/month) is an add-on that enables advanced AI capabilities and can be added to any of the plans.

Pros and cons

Pros

  • Fast and easy to set up
  • Essential Facebook Messenger integration
  • Messaging analytics
  • Easily manage customers via Facebook 

Cons

  • Only handles messaging

5. Quuu

Quuu is a social media management solution that automates your content curation on platforms like Facebook. Its main goal is to help brands boost their customer engagement and develop a strong social media presence.

Key features

  • Personalized recommendations: Quuu uses an advanced algorithm that analyzes your Facebook profiles and audience interests to offer personalized content suggestions. 
  • Posting schedule: Once you set up your posting schedule and choose your content categories, Quuu uses smart automation to make sure your content is published at the best times. 
  • Smooth integration: If you have a preferred scheduling tool, like Buffer, Hootsuite, or HubSpot, Quuu works smoothly with a range of schedulers so you get a stress-free experience. 
  • Define your content: By selecting interest categories for your Facebook profiles and the number of posts you want to share, Quuu will take care of personalizing and sharing the content with your audience. 

Pricing

Quuu offers three paid plans—Pro ($5/month), Business ($15.83/month), and Agency (custom).

The biggest limiting factor between plans is the number of CTA clicks supported—Pro allows for 5,000, while Business allows for 50,000.

Pros and cons

Pros

  • Relevant content curation
  • Easy to set up
  • Great for automating shareable posts
  • Supportive customer service

Cons

  • You need to be quite specific about your niche to get the best content ideas

6. Zapier

Zapier is a powerful (and incredibly popular) marketing automation solution that offers pre-made automations (or “Zaps”) for Facebook marketers. The options here are essentially limitless—you can set up a Zap to post content from your RSS feed, create automated workflows for customers when they sign up, and much more.

Key features

  • Manage leads: Zapier helps you automatically manage your Facebook Lead ads so you can ensure that all your leads make it to your CRM. 
  • Add subscriber data: Zapier helps you add your business subscriber data to your Facebook Custom Audiences to ensure that when you run targeted ads they get shown to those who are familiar with your products. 
  • Quick messaging: To keep track of your messages on Facebook, you can set up team alerts for Gmail and Slack, so you’ll never miss a message on Facebook Messenger. 
  • eCommerce tracking: If you have an ecommerce store, Zapier allows you to automatically track your purchases and sends that data to your Facebook Offline Conversions. 

Pricing

Zapier offers a free plan that allows you to create single-step automations.

Beyond that, there are four paid plans—Starter ($19.99/month), Professional ($49.99/month), Team ($69.99/month), and Company (custom). Higher tiers offer more advanced features like multi-step automations, team management, and priority support.

Pros and cons

Pros

  • Easy to use
  • Automates repetitive tasks
  • Works like a personal assistant
  • Extensive range of integrations

Cons

  • Starter plan has limited features

7. CoSchedule

CoSchedule is an all-in-one AI marketing calendar that helps you effectively organize your content for social media. 

Key features

  • Social composer: This feature provides you with templates that remove the tediousness of scheduling posts manually. You can select specific social promotion plans including content promotion, event promotion, or brand promotion that can be turned into full social campaigns. 
  • Bulk upload: Using your CoSchedule calendar, you can automate publishing entire social campaigns by scheduling multiple posts at once. 
  • ReQueue: This feature automatically reshares your most popular Facebook posts to help keep your online presence consistent.  
  • AI social assistant: CoSchedule’s AI assistant helps you generate unique social message copy for your Facebook posts that maintain your brand voice. 

Pricing

CoSchedule offers a free plan with basic AI features and support.

There are three paid plans to choose from, too—Social Calendar ($19/month), Content Calendar (custom), and Marketing Suite (custom). Social Calendar is aimed at social media marketers who need to manage multiple social accounts and campaigns, while Content Calendar is designed for content marketers.

Pros and cons

Pros

  • Effective content calendar
  • Easy to automate recycling content with ReQueue
  • Post-scheduling is efficient
  • Mobile app available

Cons

  • Not many customization options for your posts

Wrapping up

After sharing our top Facebook automation tools, we hope it’s easier to make the right decision based on your goals. As we mentioned, not every tool is created equally so you’ll need to consider additional factors such as features, pricing, and scalability. 

If you’re looking to fully automate Facebook moderation, CommentGuard can help. With powerful AI filtering capabilities, a range of customization options, and detailed reports, CommentGuard provides a reliable and cost-effective moderation solution. 

Ready to discover it for yourself? Start your free trial today!