The 8 best Facebook comment moderation tools out there


Maintaining a positive and engaging social media presence is crucial for businesses. 

But as your reach grows, so does the potential for negative comments and spam. Luckily, there are a variety of Facebook comment moderation tools that you can use to protect your brand’s reputation while still allowing users to have their say.

In this CommentGuard guide, we’ll cover eight of the best Facebook comment moderation tools available today—from basic blocking to advanced, ML-powered moderation.

Let’s dive in.

What are Facebook comment moderation tools?

Facebook comment moderation tools are software tools designed to help businesses manage user comments on their page. These tools can monitor and track comments, delete or hide inappropriate content, flag potential spam, and even moderate live conversations.

One key feature is the ability to search comments by keywords, including emojis, commenter names, and dates, allowing creators to pinpoint specific words or comment types quickly. Additionally, these tools enable creators to perform bulk actions, such as liking or hiding multiple comments simultaneously, saving valuable time and effort.

Take CommentGuard, for example.

commentguard app screenshot

CommentGuard safeguards your Facebook page from spam and inappropriate comments. We use ML algorithms to detect potentially unwanted comments, “understand” their context and intent, and remove comments violating your policies. There are also opportunities for manual review and collaboration to ensure accuracy.

Why are Facebook comment moderation tools important?

Protecting your brand values

By moderating the comments, you can filter out spam, offensive, or irrelevant messages that might harm your reputation or distract your audience. You can also highlight positive and constructive feedback. 

Building a safe, positive community

It provides new controls to help you more easily moderate comments. With a hide action next to each comment, for example, you can quickly hide comments with one click and easily view all hidden comments in a single place.

Scaling campaigns quickly

A moderation tool is handy when running campaigns and managing many comments. You can select from a list of rules to automatically hide specific comments on your posts, like comments with links, images, and more. 

Criteria to consider when choosing a Facebook comment moderation tool

Customization

One size does not fit all when it comes to comment moderation. Your brand or personal preferences may require a unique approach to filtering and handling comments. A good Facebook comment moderation tool should offer customization options that align with your needs. This includes keyword filtering, allowlist/blocklist, comment sorting, and language settings.

Data security

Data security is paramount when dealing with user-generated content and personal information. When evaluating a comment moderation tool, consider the tool’s data encryption, user privacy, compliance with relevant data protection regulations, and access controls.

Real-time analysis

Timely responses to comments and moderation issues are crucial to maintaining a healthy online community. Look for a tool that offers real-time notifications of potentially harmful or inappropriate comments, automated actions based on predefined criteria, and detailed insights and reporting on comment activity and trends.

10 Best Facebook comment moderation tools

  1. CommentGuard
  2. Smart Moderation
  3. Hootsuite
  4. NapoleonCat
  5. Respondology 
  6. BrandFort
  7. BrandBastion
  8. Juicer
  9. Eclincher
  10. Juphy

1. CommentGuard

CommentGuard is a tool that helps automate comment moderation on Facebook and Instagram. 

commentguard moderation settings

It uses machine learning algorithms to hide toxic, offensive, and inappropriate comments, saving time and effort for businesses. It also offers features like filtering out spam, managing comments in a single dashboard, and providing options for team collaboration.

Relevant features

  • Content moderation: Its machine-learning algorithms will hide toxic, offensive, or inappropriate comments. Filter images, URLs, emojis, and keywords. Auto-hide, all new comments, review them, and unhide only those you want others to see.
  • Ban users: Ban trolls, repeat offended, and bots to free your comment sections from unwanted comments.
  • Auto-replies: Enable auto-replies with brand-approved messages to manage comments quickly and easily.
  • Team collaboration: Integrate multiple teams within the platform to manage comment sections on different pages or channels.
  • Effective translation: Automatically foreign translate comments into English and ensure everyone understands what’s being said.

Pricing

CommentGuard offers pricing plans starting from $29 per month, which includes unlimited pages and users. 

Plans support comment limits ranging from 5,000 to 50,000 comments per month. We offer a free 7-day trial—no credit card required.

2. Smart Moderation

Smart Moderation is a comment moderation tool that uses artificial intelligence to detect and remove inappropriate comments, spam, and trolls in real time on social media platforms. 

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It offers easy setup, continuous monitoring, and personalized learning to provide complete online safety and protect brand reputation.

Relevant features

  • Automated Facebook moderation: Allows brands to control interactions on their Facebook page. 
  • Machine-learning AI: This enables it to moderate comments with high accuracy rates, comparable to human moderation.
  • Effective profanity filtering: It can identify and remove inappropriate language regardless of misspellings or creative spacing.
  • Efficient spam removal: It can quickly identify and remove various types of spam within a minute of posting. 

Pricing

Smart Moderation offers a range of options to suit different needs. 

Basic ($79/month) provides essential features for one profile, while Pro ($199/month) offers additional benefits for up to three profiles. The Enterprise plan offers custom pricing and suits businesses with four or more profiles and multiple users.

Pros and cons

Pros:

  • AI-based comment management platform
  • Protects brands from spam ads, trolls, hate speech, abusive language, and profanity
  • Real-time detection and removal of inappropriate content

Cons:

  • Free version lacks API integration 
  • Paid version has a moderately high price.

3. Hootsuite 

Hootsuite is a social media management software that helps businesses create engaging content, gain more followers, and track the performance of their posts across various social channels. 

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It offers features like scheduling and publishing content, monitoring trends, and providing customizable dashboards for performance analysis. 

Relevant features

  • Analytics: It allows users to track and measure the performance of their social media campaigns.
  • Automated publishing: Users can schedule and automate their social media posts across multiple platforms
  • Contact management: It allows users to manage their social media contacts and create organized lists for targeted messaging and engagement.
  • Content management: Users can easily create, curate, and manage social media content in a centralized location.

Pricing

Hootsuite offers three pricing plans—Professional, Team, and Enterprise. 

Professional ($99/month) includes ten social accounts, unlimited posts, post scheduling, and access to messages in one inbox. Team ($249/month) includes everything in Professional plus additional features like roles & permissions and assigning messages to team members.

Pros and cons

Pros:

  • Customizable feeds show you all the social posts you need to see—no filler
  • Highly flexible post composer and scheduler with a bulk option
  • The Inbox consolidates every message, comment, and mention

Cons:

  • No demo- or psychographic data for the audience
  • Interface can be glitchy and difficult to use at times
  • Confusing billing options

4. NapoleonCat

NapoleonCat is an all-in-one social media management platform that allows businesses to engage and support customers on various social media platforms. 

It offers social inbox, auto-moderation, publishing, analytics, and reporting features. 

Relevant features

  • Social inbox: Track and reply to messages, reviews, and comments from multiple social media platforms in one dashboard.
  • Auto-moderation: Automate conversations on Facebook and Instagram by setting up rules and triggers for automatic responses.
  • Schedule & publish: Plan and schedule content across different social media platforms in advance.
  • Analytics: Measure the performance of your social media marketing efforts with in-depth analytics and metrics.

Pricing

NapoleonCat has three plans—Standard ($27/month), Pro ($63/month), and Custom. 

That said, Standard doesn’t offer content moderation—you’ll need to upgrade to Pro for that.

Pros and cons

Pros:

  • Easy-to-use interface
  • Automated moderation for filtering spam
  • Integration with multiple social media platforms
  • In-depth analytics for monitoring performance and competitors

Cons:

  • Occasional technical glitches after updates
  • Limited functionality for Instagram DMs and content management
  • Delayed connection with Facebook in some cases
  • Lack of detailed social media user stats for competitors

5. Respondology 

Respondology’s “The Mod” provides a comprehensive solution for protecting brands and audiences on social media platforms.

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They use a combination of customizable filters, generative AI, and human moderation to quickly and discreetly hide hateful, racist, and spam comments.

Relevant features

  • Instant comment moderation: It discreetly moderates 23 languages in seconds.
  • Custom filters: It gives clients full control over what is and isn’t hidden through an easy-to-use filtering tool1.
  • Generative AI: Fine-tuned to your brand’s guidelines, it learns continuously from their dashboard and human moderators
  • US-based moderators: 1.5k US-based moderators to catch what software cannot (i.e., sarcasm, spam).

Pricing

Contact sales for pricing information.

Pros and cons

Pros:

  • Efficient engagement
  • Intelligent filtering
  • Automation and templates

Cons:

  • Limited analytics
  • The pricing structure is not transparent

6. BrandFort 

BrandFort is an AI-powered tool that automates the moderation and protection of your brand on social media platforms like Facebook and Instagram. 

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It hides unwanted comments such as complaints, negativity, spam, profanity, etc. 

Relevant features

  • Social media monitoring: This feature enables users to monitor their social media channels, track conversations, and gather insights about their brand’s online presence.
  • Sentiment analysis: It analyzes comments and detects the overall sentiment expressed, helping users understand how their brand is perceived.
  • Brand safety and fraud protection: This feature helps protect brands from spam, abusive comments, and fraudulent activities on their social media channels.
  • Custom spam filter: It allows users to set up custom spam filters to block specific comments or content that may harm their brand.

Pricing

BrandFort offers three tiers—Starter, Pro, and Enterprise—each with varying features and benefits. 

pricing brandfort

The Starter plan is free and offers basic support, while the Pro plan provides preferential support and allows for up to 3 users for $19.99 per month. The Enterprise plan offers unlimited support, a key account manager, and unlimited users. 

Pros and cons

Pros:

  • Uses AI to understand comments and assess sentiment
  • Detects negative sentiment and complaints accurately
  • Hides negative comments from your social media pages without the commentator noticing

Cons: 

  •  Costly for some users

7. BrandBastion

BrandBastion offers managed services and a self-service platform called BrandBastion Lite for social media conversation management. 

brandbastion dashboard

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With advanced AI and human content specialists, they provide real-time support to safeguard brands, hide harmful comments, respond to inquiries, and analyze sentiment.

Relevant features

  • Automated moderation: Automate comment moderation for spam, harmful, offensive, and against-brand comments.
  • Community management: It finds which comments need a reply and suggests ready-to-use responses with AI.
  • Customizable inbox: Use shortcuts to hide/archive, bulk assign/review/tag messages to improve response time.
  • Intent recognition: Efficiently engage with your audience’s conversations with AI-generated replies and custom voice prompts.

Pricing

Contact sales for pricing information.

Pros and cons

Pros:

  • Easy-to-use interface 
  • Provides real-time monitoring of social media platforms
  • Uses AI to automatically moderate comments and messages
  • Provides detailed analytics on social media activity

Cons:

  • Costly
  • Limited customization options

8. Juicer 

Juicer is a social media aggregator that allows you to aggregate and display posts from multiple social media platforms on your website. 

juicer dashboard

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It offers features such as content curation, moderation, and easy setup. 

Relevant features

  • Content curation: It helps you curate and organize your social media content by aggregating your brand’s hashtags and social media posts into a single feed on your website.
  • Social media aggregator: It automatically imports new posts from all your connected social media accounts and displays them in a visually appealing social feed on your website.
  • Social media moderation: You can quickly filter unwanted posts from your feed, ensuring that only relevant and appropriate content is displayed.

Pricing

Juicer offers four plans in total (including a minimal free plan). 

juicer pricing

Medium ($19/month) and Large ($99/month) are designed for (you guessed it!) medium and large businesses. These plans offer more advanced features, like additional sources and feeds, custom styling, and quicker updates.

There’s also an Enterprise plan available from $199/month (depending on usage).

Pros and cons

Pros:

  • Easy and quick setup process
  • Allows for content curation from multiple social media platforms
  • Responsive design that looks great on all devices

Cons:

  • Some users mentioned the need for additional social media sources
  • Not well-suited for enabling actions from social media

Conclusion

Managing user comments is crucial to maintaining your online presence, protecting your brand, and optimizing your digital marketing strategy. Effective moderation helps you create a positive online community and promote productive conversations. With features like keyword search and bulk actions, these tools help you filter out spam and inappropriate comments, ensuring a safe and welcoming environment for everyone.

CommentGuard is a comment moderation software for Facebook and Instagram that uses ML algorithms and automation to enhance and streamline the moderation process. Save time, protect your brand, and build safer online communities.

Start your free trial today.