We tested the top 10 Instagram moderation tools


Instagram boasts an impressive 2.35 billion monthly active users, making it a prime platform for businesses to increase visibility and foster customer connections. But a large audience can expose your companies to unwanted negativity and toxicity.

Enter Instagram moderation tools—your first line of defense against inappropriate content.

At CommentGuard, we’ve helped hundreds of businesses reap the benefits of a well-moderated Instagram community. And today, we’ll be helping you do the same. Here’s our list of the ten best Instagram moderation tools for building safer communities and fostering positive discussions.

What are Instagram moderation tools? 

Instagram moderation tools are software solutions that help you cultivate a safe, positive, and inclusive community on Instagram by automatically identifying and filtering out hostile content, comments, troll accounts, and pesky spam. 

commentguard moderation settings

There are all kinds of Instagram moderation tools out there—and not all work the same way.

Simple tools usually use static rules to block specific keywords and users.

More advanced tools like CommentGuard use machine learning to “understand” the intent and context of a comment or message before making a moderation decision. Tools like auto-reply allow you to engage with positive comments and messages automatically.

Why is an Instagram moderation tool important? 

Consistent brand communication

If your page is full of troll comments and spam, it’s less likely that potential customers will take you seriously or even want to be part of your online community. Having the right tool can make it much easier for you to keep your reputation secure. 

Quick, on-demand responses

While you may be able to sift through your Instagram feed and remove harmful content manually, you’re not a robot. You can’t stay online 24/7, and you won’t be able to catch toxicity right when it lands. Instagram moderation tools respond to inappropriate content before other users see it, making your online community safer.

Improved audience engagement and experience

Without proper moderation of your Instagram content, your account can become toxic quickly. A reliable Instagram moderation tool will ensure your audience feels safe and supported when engaging with your content. Some tools (like CommentGuard) even automate responses to pressing inquiries about your business.

Criteria to consider when choosing an Instagram moderation tool

As we mentioned, not all Instagram moderation tools work the same. So, here are some factors to look out for when picking a tool: 

  • Real-time monitoring and response: It’s best to go for a tool that offers real-time monitoring capabilities so content is addressed right when it comes. Swift responses show your dedication to maintaining a safe online environment. 
  • Scalability and flexibility: If you plan to grow your online community, consider whether the moderation tool is scalable enough to accommodate your needs. It should also be customizable enough to align with your brand’s unique needs and Instagram’s shifting community guidelines. 
  • Profanity filters: A tool with profanity filters is great if you want to easily protect your brand image and your audience from harassment and unnecessary abuse. 
  • Automated responses: Depending on your needs, you may require a tool that does more than just filter out unwanted content. More advanced tools will be able to engage your audience when you’re unavailable so you can better nurture your relationships. 

Top 10 Instagram moderation tools 

Here’s a quick overview of the tools we’ve chosen:

  1. CommentGuard
  2. Sprinklr Social
  3. Sightengine
  4. Smart Moderation
  5. PicPurify
  6. Besedo
  7. ICUC Social
  8. CommunitySift by Two Hat
  9. Moderation Tool
  10. NapoleonCat

1. CommentGuard

CommentGuard is a reliable and robust social media moderation tool for Instagram (and Facebook). It supports the moderation of comments from all types of Instagram organic and paid content like stories, sponsored posts, ads, and reels.

The tool leverages the power of machine learning to understand the sentiment and context of a comment before deciding if it violates your moderation rules. 

CommentGuard is also fully approved by Meta, making sure that it’s in full compliance with their policies and that you won’t face any issues connecting it with your Instagram accounts. 

Key features 

  • AI-powered filters: CommentGuard offers robust AI filters you can choose from to hide profanity, toxic language, spam URLs, images, emails, phone numbers, emojis, and specific keywords. All the hidden Instagram comments will remain in your dashboard, so you can manually review them when necessary.  
  • Bulk actions: When you’ve set up your moderation parameters, you can like, hide, unhide, and delete comments in bulk right from your dashboard. You’ll also be able to ban multiple Instagram spam bots from engaging in your comments. 
  • Instagram auto-replies:  You can set auto-replies based on specific keywords to automatically respond to comments when you’re unavailable. You can also let AI generate replies to diversify your responses better. 
  • Team collaboration: You can invite team members and assign them to respond to comments without needing Instagram access to make sure that the right people address specific comments. 

Pricing 

CommentGuard’s pricing is customizable based on the number of comments you want to manage per month.

Pricing starts at $29/month for 5,000 filtered comments monthly. All plans come with a 7-day free trial—no credit card required.

Pros & cons 

Pros 

  • AI-powered capabilities
  • Quick integration with your Instagram accounts
  • Manage all your comments from one dashboard
  • Real-time monitoring

Cons 

  • Can’t import comments received before implementation

2. Sprinklr Social

Sprinklr Social is a social media management platform that aims to help brands drive engagement. 

Key features

  • Unified inbox: You can engage with your various audiences from multiple Instagram accounts in one place. 
  • AI Smart Response: Generate AI responses to comments when you lack creativity. 
  • Sentiment analysis: Sprinklr uses AI-powered classification to analyze the sentiment of comments and messages that come through your Instagram accounts. 

Pricing 

Sprinklr offers an Advanced plan priced at $249/seat per month, billed annually. You’ll also get a 90-day free trial.

There’s an Enterprise plan for large teams, but you’ll need to request a quote.

Pros & cons 

Pros 

  • AI-powered capabilities
  • Social listening
  • Real-time monitoring
  • Automate responses

Cons

  • No customizable filters to manage comments

3. Sightengine

Sightengine is a real-time content moderation API tool that helps you identify and filter inappropriate content from user-generated photos, videos, and live streams. 

Key features

  • Standard content moderation: The tool automatically performs moderation checks for explicit adult content, weapons, alcoholic beverages, recreational drugs, offensive signs, graphic violence, and more in all your user-generated content. 
  • Comment and message analysis: Detect profanity and spam that appear in your comments and messages. You’ll also be able to block spam accounts and potential scammers. 
  • Automatic blocks: You can automate moderation for spam, scam comments, unwanted ads, and hateful activity from your content.

Pricing 

Sightengine offers four paid pricing plans starting at $29/month. There’s also a Free plan that gives you 2,000 operations per month. 

Pros & cons 

Pros 

  • Great for moderating your user-generated content
  • Scales fast to adapt to your needs
  • Fraud detection
  • Maintains privacy of your content

Cons

  • Need a few lines of code to get up and running 

4. Smart Moderation

Smart Moderation is a comment management tool that helps you monitor your Instagram comments in real-time using a customizable AI algorithm. 

Key features

  • Single dashboard: Manage all your different Instagram profiles from one place.  
  • Auto-delete comments: Toxic words, spam, and troll attacks are automatically deleted from your comments. 
  • Self-learning engine: The longer you use the tool, the more it learns about your audience and begins to review your comments based on greater context. 

Pricing 

Smart Moderation offers three paid plans that start at $79/month, paid annually. If you want to add more than one user, you’ll need to upgrade to Pro at $199/month, paid annually. 

Pros & cons 

Pros 

  • Free to install with a Hootsuite account
  • Basic solution or small brands
  • Self-learning
  • Simple UI

Cons

  • Auto-hide option isn’t available on Instagram 

5. PicPurify

PicPurify is an image moderation API tool that helps to identify and filter inappropriate content from your visual content. 

Key features

  • Automatic image moderation: Detects and removes unwanted content from your images based on your selected filters. 
  • Smart recognition: Automatically detects inappropriate elements that could violate social media guidelines, such as nudity, hate signs, violence, and drugs. 
  • Customizable moderation: The tool can create a personalized model that filters content based on your brand’s needs. 

Pricing 

PicPurify offers five paid pricing plans starting at $19/month. There is also a free plan that allows you to perform 2,000 actions in total. 

Pros & cons 

Pros 

  • Customizable content moderation
  • Real-time filtering
  • Flags inappropriate content in seconds
  • Easily integrates with your online account

Cons

  • Only focuses on image content

6. Besedo

Besedo is a content moderation tool that can help protect your Instagram accounts from toxicity, spam, and fraud. 

Key features

  • Customizable filters: You can easily set up parameters for what type of content you want to be removed from your comments (e.g., profanity, racism, harassment, and more)
  • NSFW detection: Automatically blocks sexually explicit content on your Instagram pages.  
  • Fraud prevention: Detects potentially fraudulent spam comments to protect your audience. 

Pricing 

Contact sales to request a quote.

Pros & cons 

Pros 

  • Quick detection of inappropriate comments
  • Block spam accounts
  • Scalable
  • Reporting available

Cons

  • May be pricey for small businesses 

7. ICUC Social

ICUC Social is a social media management service that helps businesses moderate their online community engagement. 

Key features

  • Full content coverage: ICUC helps moderate your Instagram content across organic posts and paid campaigns. This includes photo/video moderation, text moderation, and content moderation. 
  • Scripted engagement: The service can provide unique responses to your comments and messages so your audience stays engaged. 
  • Crisis plans: ICUC develops a social media crisis management plan for when major issues arise. 

Pricing 

Contact sales to request a quote.

Pros & cons 

Pros 

  • Helps maintain a safe online environment for your audience
  • Highly scalable
  • Instant reporting 
  • Moderation supported in 9 languages

Cons

  • Since it’s an agency, you can’t control it yourself

8. CommunitySift by Two Hat

CommunitySift is an AI-powered content moderation solution that helps to filter your user-generated content. 

Key features

  • AI technology: The tool leverages AI to categorize and moderate text, image, and video interactions so you can maintain a healthy community. You’ll also be able to filter out problematic usernames from engaging with your content. 
  • Language expertise: The platform has language experts constantly updating problematic language that can be flagged in your content. 
  • Customizable moderation: CommunitySift personalizes your moderation based on your online community needs.

Pricing 

Contact sales to request a quote.

Pros & cons 

Pros 

  • AI-powered solution
  • Problematic language detection
  • Also uses human expertise 
  • Scalable

Cons

  • Lacks engagement capabilities 

9. Moderation Tool

Moderation Tool is a social media management platform that helps to moderate your Instagram accounts in real-time. 

Key features

  • Develop social media campaigns: The platform helps you create customized campaigns with moderated user-generated content based on audience engagement. 
  • Robust identification: Helps quickly pick up on negative sentiment and competitors in your engagement. 
  • Live operators: The platform is backed by live operators that provide human intelligence in your Instagram moderation.

Pricing 

Moderation Tool offers a Standard plan at $3,500, valid for 30 days, and includes one campaign. There is also a Custom plan.

A free 30-day trial is available.

Pros & cons 

Pros 

  • Simple Instagram integration
  • Supports image moderation
  • Uses human analysis
  • Real-time monitoring

Cons

  • Mainly focused on moderation for social media campaigns
  • Quite pricey

10. NapoleonCat

NapoleonCat is a social media management tool that aims to help you foster positive online engagement with your audience. 

Key features

  • Social Inbox: Easily monitor all your Instagram comments, mentions, and direct messages from a unified inbox. 
  • Tagging: You can tag messages to automatically organize praise, complaints, and spam and assign them to the relevant team members to address.
  • Address ad comments: Automatically hide or delete offensive comments under your Instagram ads based on keywords you’ve set. 

Pricing 

NapoleonCat offers three paid plans starting at $27/month. You’ll also get a 14-day free trial. 

Pros & cons 

Pros 

  • Intuitive user interface
  • Hide or delete comments under ads
  • Unified dashboard
  • Translation capabilities

Cons

  • Can be slow to update when you add a new Instagram account

We’ve also published another article about some alternatives to NapoleonCat.

Wrapping up

Proper Instagram moderation needs your immediate action and can be highly time-consuming. This is why investing in a tool that helps you monitor and manage your online community to foster a positive brand image is a great idea. 

Out of all the tools mentioned in this article, CommentGuard stands out as a reliable solution because it’s Meta-approved and makes it easy to filter out the toxic stuff while keeping your audience engaged. 

Ready to test it out for yourself? Start your free trial today!