We’ve tried 10 social media moderation tools for you


As user-generated content floods social media, so does the opportunity for toxic and harmful comments. Now more than ever, brands need to take extra precautions to make sure that they protect their online communities as well as their brand image from unwarranted negativity. 

Enter the solution–social media moderation tools. In this CommentGuard guide, we share our list of the top ten social media moderation tools to meet your social media needs. 

Ready? Let’s dive in!

What are social media moderation tools?

Social media moderation tools are software solutions that help you keep a safe and positive online environment by identifying and filtering out harmful content, comments, troll accounts, and spam. 

commentguard moderation settings

There are a few different ways these tools operate. Simpler tools are rule-based—moderators set up rules based on keywords (e.g., “hate”) or users (e.g., “account <1 week old”) and the tool automatically flags any content that matches.

More advanced tools (like CommentGuard) are AI-driven. They use machine learning algorithms to understand the context around content more accurately than a rule-based system can.

Both kinds of tools usually have the option for manual moderation where humans review flagged content and make a decision themselves.

Why are social media moderation tools important for your business?

Improves customer service

Customers and potential customers are most likely to reach out to you on your social media channels. Depending on the size of your customer base, it could be quite hard for your team to keep up with responding to comments and messages especially when you get an influx of spam. 

Fortunately, a social media moderation tool automatically filters out spam comments and messages for you. This way, you’ll be able to focus your energy on responding to genuine people right when they need you. 

Helps protect your brand image

When consistently posting content on your social pages or running a social media campaign, you’ll want to show your audience the value and credibility of your brand. However, user-generated content can deviate from this goal and sometimes create unnecessary controversy. 

By implementing a moderation tool you can effectively reduce the risk of harmful and inappropriate comments that spoil people’s perception of your brand. Of course, not every negative comment should be targeted, but the way you approach them can be amazing for building a supportive online community that boosts your brand image and increases conversions. 

Reduces cost and effort

Taking a manual route to moderation often involves securing a team of moderators who’ll monitor and manage user-generated content to ensure it sticks to a social platform’s guidelines. This process is pretty time-consuming and expensive. 

Social media moderation tools save you by automating all the processes that ensure you keep your content clean and engaging, so you can cater to your audience in the best way. 

Criteria to consider when choosing social media moderation tools

Before we dive into our top selection of social media moderation tools, let’s look at some factors you should consider to help you make your decision:

  • Identify your moderation needs: You’ll need to determine the unique and specific requirements of your online community. Think about the volume and frequency of comments you usually get, the social platforms you use (e.g. Instagram, Facebook, Twitter, TikTok, YouTube), and the level of moderation help you may need.  
  • Real-time monitoring and response: It’s better to choose a tool that has real-time monitoring capabilities so you address inappropriate content as soon as it comes up. The quicker you take care of it, the safer your online community becomes. 
  • Scalability and flexibility: You should consider how scalable the tool is so that you can accommodate a growing community that may need a higher level of moderation. This saves you from having to implement new tools. A great tool should also be flexible enough to allow you to customize moderation to your brand’s unique requirements and guidelines. 
  • Compliance: The tool you choose must be compliant with the policies of the social media platforms you use so that you don’t jeopardize your account. For example, CommentGuard has been manually reviewed and approved by the Meta App Review team, so you won’t have to worry about losing your Facebook or Instagram accounts.  

10 social media moderation tools

Here’s a quick overview of the tools we’ve chosen:

  1. CommentGuard: For AI-powered Facebook and Instagram moderation
  2. NapoleonCat: For moderating content from multiple social media accounts
  3. Smart Moderation: For basic moderation
  4. Juphy: For reducing your response time
  5. Besedo: For fraud prevention
  6. Agorapulse: For organizing your content
  7. Pallyy: For tracking your customer sentiment
  8. SocialPilot: For building genuine engagement
  9. Sprout Social: For identifying audience trends
  10. BrandBastion: For brands with a large international audience

1. CommentGuard

CommentGuard is a reliable social media moderation tool for Facebook and Instagram.

The tool uses machine learning to unpack the context and intent of a comment before determining whether it violates your brand’s moderation rules. CommentGuard can hide inappropriate and toxic comments on posts, stories, ads, and reels with adjustable filters for: 

  • Profanity
  • Toxic language
  • Emails and phone numbers
  • URLs
  • Emojis
  • Images

Detailed logs, manual reviews, and automatic replies give social media managers a host of tools that simplify community management.

Key Features

  • ML filters: AI-driven detection makes sure fewer unwanted comments slip through the cracks while fewer comments are flagged unnecessarily.
  • Ban users: CommentGuard will help you identify spam and troll accounts that continuously spoil your engagement. You’ll be able to automatically ban them from appearing in your comments. 
  • Bulk actions: Once you set up your moderation parameters, you can hide, unhide, delete, and like comments in bulk. This also includes stopping Instagram spam bots right in their tracks. 
  • Auto-reply: CommentGuard does well at replying to your repetitive comments and queries when you’re unavailable. You can set the auto-reply feature for certain comments based on specific keywords that you set. 

Pricing

CommentGuard’s pricing starts at $29/month for 5,000 filtered comments monthly. You can build a plan that supports the number of comments you need to filter.

All plans come with a 7-day free trial.

Pros & Cons

Pros 

  • Filter and hide comments in bulk
  • AI-powered auto-reply
  • Easy integration with your social media accounts in just a few clicks
  • Language-based filters support 12 languages

Cons

  • Currently limited to Facebook and Instagram 

2. NapoleonCat

NapoleonCat is a social media management solution that helps you foster positive online engagement with your audience. 

Key Features

  • Social Inbox: This major feature allows you to monitor all your comments, mentions, and direct messages from Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Google My Business from one place. Easily tag messages to automatically filter spam, complaints, and praise and assign them to the relevant team members to address. 
  • Address comments: Automatically hide or delete spam and offensive comments based on your selected keywords and phrases. You’ll also be able to auto-delete spam under your Facebook, TikTok, and Instagram ads. 
  • Quick conversions: The tool helps you convert relevant comments and messages into the appropriate sales actions.

Pricing

NapoleonCat offers three paid pricing plans starting at $27/month. You’ll also get a free 14-day trial. 

Pros & Cons

Pros 

  • Organized UI
  • Hide or delete comments from your ads
  • Address all your comments from one dashboard
  • Built-in translation

Cons

  • Can sometimes be slow to update when you add a new social media account

3. Smart Moderation

Smart Moderation is a tool that allows you to monitor comments from your social networks in real-time with a customizable AI algorithm.

Key Features

  • Auto-hide and delete comments: The tool quickly understands toxic words, spam, and trolling attacks so it automatically hides this content from your comment sections. Instagram and YouTube don’t have a hiding option so inappropriate comments will be deleted. 
  • Single dashboard: You can connect your Facebook, Instagram, and YouTube profiles to a single Smart Moderation account and moderate them together from one dashboard. 
  • Self-learning engine: Smart Moderation learns about your audience the longer you use it so it begins to review your comments like a human based on the consistent actions you take

Pricing

Smart Moderation has three paid plans that start at $79/month. If you want to add more than one user, you’ll need to upgrade to Pro ($199/month).

Pros & Cons

Pros 

  • Free to install with any Hootsuite account
  • User-friendly and basic solution for small brands
  • Self-learning
  • 24/7 risk protection

Cons

  • Automatically deleted comments can’t be reverted

4. Juphy

Juphy is a social media moderation tool that helps you manage your social media comments, DMs, and ad comments from a single dashboard. 

Key Features

  • Unified inbox: View and manage all your messages, comments, mentions, tags, and reviews from Facebook, Instagram, Twitter, YouTube, WhatsApp, Google My Business, and LinkedIn. You can hide and delete comments on Facebook, Instagram, YouTube, and LinkedIn but you’ll still be able to view them in your Juphy inbox. 
  • Reply privately: You’ll be able to quickly identify specific comments that require private replies. 
  • Organize messages: The tool will automatically classify your incoming DMs based on keywords and sentiment. You’ll also be able to make reports that analyze sentiment about your products based on comments. 

Pricing

Juphy offers three paid pricing plans starting at $25 per person per month. There’s also a free plan for two users that’s limited to WhatsApp.

Pros & Cons

Pros 

  • Real-time monitoring
  • Organize your messages appropriately
  • Keep access to hidden and deleted comments
  • Like comments from your Juphy dashboard

Cons

  • Unable to automatically like Instagram comments 

5. Besedo

Besedo is a content moderation tool that helps protect your social accounts from abuse, spam, and fraud. 

Key Features

  • Customizable content filters: Easily set up rules for what type of content should be removed. You can select from a profanity filter, racism filter, curse word filter, harassment filter, and more. 
  • Nudity and NSFW detection: Besedo quickly analyzes user-generated content and will immediately block content that’s sexually explicit as this violates the majority of social media platforms’ guidelines. 
  • Fraud prevention: The tool will detect any potentially fraudulent behavior in your social comments so you can protect your audience from scammers. 

Pricing

You need to request pricing.

Pros & Cons

Pros 

  • Instant detection of bad behavior
  • AI-powered content moderation
  • Block bot and spam accounts
  • Reporting available

Cons

  • Doesn’t specify which social media accounts you can connect

6. Agorapulse

Agorapulse is a social media monitoring solution that helps you stay informed about what your audience is saying about your brand. 

Key Features

  • Prioritize content: Agorapulse will help you label important content that shows up on your social networks so you never miss a chance to engage with your audience. 
  • Social listening: Agorapulse doesn’t just monitor your comments but it also keeps an eye on all conversations that mention your brand so that you can intervene where necessary. 
  • Quick responses: You’ll automatically be notified about pressing comments and mentions that need your immediate attention. 

Pricing

Agorapulse offers four paid plans starting at $49/user/month. You can also choose a free account that covers three social profiles and gives you access to basic features. 

Pros & Cons

Pros 

  • Social listening
  • Shared inbox for all your social media accounts
  • Track your brand recognition
  • Great customer support

Cons

  • Could use more moderation filters

7. Pallyy

Pallyy is a bit different than the other tools on this list. Rather than filtering out harmful comments and messages, Pallyy helps you manage positive interactions and optimize posts for positive engagement. 

Key Features

  • Social media analytics: Pallyy keeps track of which of your content gained good or bad responses from your audience and creates attractive reports for you to share with your team. 
  • Social media inbox: From one inbox, you can collect all your comments, messages, and mentions and respond to them with ease. 
  • Team collaboration: Collaboration capabilities make it easy to assign comments and messages to the right people who can respond to your audience. 

Pricing

Pallyy offers a free plan that includes one social account and 15 scheduled posts. Premium costs $15/month and comes with a 14-day free trial.

Pros & Cons

Pros 

  • Collects all your engagement into a single view
  • Real-time monitoring
  • Simple to use 
  • Affordable pricing 

Cons

  • Customer support could be better
  • Can’t hide or remove comments in bulk

8. SocialPilot

Just like Pallyy, SocialPilot focuses on managing interactions across your social channels to help you grow your following.

Key Features

  • Social inbox: Monitor, organize and respond to all your comments, mentions, and reviews on Facebook, Instagram, and LinkedIn at once to increase your response times.
  • Creative responses: You can automate comment responses to include relevant emojis, GIFs, and images to make your interactions more genuine. 
  • Manage multiple accounts: SocialPilot allows you to connect and monitor over 50 social accounts across different platforms and locations. 

Pricing

SocialPilot offers four paid plans starting at $25.50/month. There are dedicated plans for agencies starting at $85/month.

Pros & Cons

Pros 

  • User-friendly
  • Monitor all social networks from one interface
  • Creative responses
  • Useful analytics

Cons

  • Can’t automatically remove comments. 

9. Sprout Social

Sprout Social is an all-in-one social media management tool that helps businesses foster positive engagement from their marketing efforts. 

Key Features

  • Identify influencers: Sprout Social sifts through your engagement to identify influential accounts that you can foster strong relationships with. 
  • Collect negative insights: The tool highlights negative sentiment immediately so that you can address it immediately. 
  • Trend identification: The tool’s algorithm will help you identify relevant trends and sentiments from your audience interactions to help you elevate your content. 

Pricing

Sprout Social offers four paid plans starting at $249/month. 

Pros & Cons

Pros 

  • Monitor several social media accounts
  • Social media listening
  • Easy to onboard
  • Robust reporting

Cons

  • Advanced features are only available in the Professional Plan

10. BrandBastion

BrandBastion is a moderation tool that combines AI and human expertise to provide customizable social media moderation. 

Key Features

  • Moderation customization: The tool offers you a range of over 20 categories and tags that you can use to filter and hide comments. 
  • Account management: You can have access to a dedicated account manager that works closely with your team to ensure your unique moderation needs are being met. 
  • Language support: The tool supports up to 109 languages so you’ll be able to moderate your content for a wide international audience.  

Pricing

You will need to request pricing. 

Pros & Cons

Pros 

  • Great for large brands that have high comment volumes
  • Combines AI and human moderation
  • Covers both paid and organic content
  • Excellent customer service

Cons

  • AI doesn’t help with comment responses

Wrapping Up

After sharing our top social media moderation tools, we hope you’ll be able to make an informed decision based on your needs. Don’t forget to also consider other factors like scalability, flexibility, and social network compliance. 

If you’re ready to dive into content moderation for Instagram and Facebook, CommentGuard is a reliable choice. With robust AI filtering capabilities and a range of customization options, you’ll be in capable hands. 

Ready to discover it for yourself? Start your free trial today!